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July 2007 
Branding . . . confessions of an ex-artist
Posted on Dec 30th, 2006
by 
Will
Will
So I’m taking a tangent here . . . confessions of an ex- artist . . . yes I have become the archenemy — the Anti-Artist . . . I have whats called MBD or Master Brand Disorder. I’ve been a designer and Art Director for 14 years now and in this time my perspective has shifted from creating “art” to ‘building brands’ . . . in other words to all you artists out there . . . Yes I sold out!
Seriously though in the last year I’ve been working with super consultant Kevin Clark, who has help the organization and me make this critical shift. With Kevin’s help we changed the name of our organization from “Impersonal Enlightenment Fellowship” (How did that ever happen? I tell you it wasn’t me :-)) to “EnlightenNext” . . . ahhh! simple you see . . . the-next-enlightenment!
Over the next few months I’m going to start rolling out our new brand which much more accurately illustrates what EnlightenNext’s actual mission is . . .
So for your eyes only, on this very special occasion, I’m going to pull away the curtain and reveal all!!!! PS I have divided all we do into 4 distinct ‘streams’ (and its very important never to cross these streams)
Oh yes . . . this is all still a work in progress . . . as always everything is impermanent :)
Seriously though in the last year I’ve been working with super consultant Kevin Clark, who has help the organization and me make this critical shift. With Kevin’s help we changed the name of our organization from “Impersonal Enlightenment Fellowship” (How did that ever happen? I tell you it wasn’t me :-)) to “EnlightenNext” . . . ahhh! simple you see . . . the-next-enlightenment!
Over the next few months I’m going to start rolling out our new brand which much more accurately illustrates what EnlightenNext’s actual mission is . . .
So for your eyes only, on this very special occasion, I’m going to pull away the curtain and reveal all!!!! PS I have divided all we do into 4 distinct ‘streams’ (and its very important never to cross these streams)
Oh yes . . . this is all still a work in progress . . . as always everything is impermanent :)
What a mess! . . .
Aaaaa
map
generic brand stuff
Andrew Cohen material
Tools for transformation %u2014 general material etc
Access: Public
This is very fine work - thank you for sharing with us, Will!
oh my god, our Art Director is SO going to kick your a$$!
http://www.earth.columbia.edu
didn't think anyone would notice… heh…
i'm really only half joking.
OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I HAD NO IDEA!!!!!!!!!!!!!!!!!!!!
Damn Nooshphere!
http://en.wikipedia.org/wiki/Noosphere
I tell you that was v. weird … I litterally just read your profile before you posted here … and when I went over to Patrick’s computer he was responding to one of your posts … I usually laugh at syncro destiny stuff but damn!
Yeah, that Noosphere is downright spooky sometimes….
Excellent work, as usual!
You think you've sold out. I'm branding one of the greatest spiritual truths we have, Love One Another. I'll either rot in Hell or be exalted in Heaven, cept I don't really believe in either. LOL!
oh dear, I looked at The Earth Institute, this is downright spooky…
Still, the sanity and creativity for the new EnlightenNext identity is awesome! It is a pleasure to work with you on this! You think that branding is confining and limiting, no, it is liberating!
Best, Astrid